In 2019, our founding team was running digital marketing for a multi-regulated FX broker in the MENA region. We had significant budget, a talented creative team, and partnerships with some of the largest agencies in Dubai.And our campaigns kept getting rejected by compliance, our CAC was climbing quarter over quarter, and our agency partners had no idea why.
"The agencies we hired didn't understand what a CFD was. They couldn't distinguish between a compliant risk warning and a misleading claim. They ran casino-style ad copy for a regulated broker — and were confused when Meta banned the account."
— Founding Team, XDigitalWe built our own internal marketing intelligence team instead. We hired people who came from trading floors, compliance departments, and fintech growth teams — not brand agencies. We built our own technology stack, our own content frameworks, and our own data infrastructure.
The results were immediate.CAC dropped 38% in the first six months. Funded account growth accelerated 3× year-on-year. Community engagement reached 12,000+ active members.
In 2023, XDigital was launched as a standalone entity to offer this capability to other financial institutions — brokers, prop trading firms, crypto exchanges, and fintech companies — that were experiencing the same problem we had solved internally. Today we serve 43+ financial brands across 21 countries, with a team of 24+ specialists who have all worked inside, not just for, financial services organisations.