Regional FX Broker
Rebuilt paid acquisition across Meta and Google after a stalled launch. Restructured audience segmentation, redesigned creative templates, and introduced server-side tracking for accurate attribution.
Services Used
The client had previously run campaigns in-house with inconsistent results. XDigital rebuilt the account architecture from scratch — new audience taxonomy, creative testing system, and attribution model that properly tracked funded account events back to individual ad sets.
Campaign Results
Key Breakthrough
Server-side tracking revealed that 60% of funded accounts were coming from a single audience segment that had previously been excluded. Reallocation of budget tripled funded account volume within 6 weeks.