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XDigital › Services

What We Do

Five Disciplines.
One Focused Agency.

From brand positioning to AI infrastructure — everything a regulated financial brand needs to acquire, retain, and scale. Every service built compliance-first, every strategy backed by data.

01

Foundation

Strategy & Intelligence

"Before a campaign runs, the battlefield is mapped."

Brand positioning, go-to-market planning, and regulatory compliance briefing — built before a single ad goes live. The strategic layer that separates every XDigital engagement from generic media buying.

Positioning

Brand Positioning & Architecture

Competitive audit, ICP definition, and a messaging framework that separates your brand from every generic broker in your market.

  • Competitor landscape mapping
  • ICP & persona development
  • Messaging hierarchy
  • Brand voice guidelines
GTM

Go-To-Market Planning

Full launch and growth strategy — channel mix, budget allocation, phasing, and KPI framework for financial services.

  • Channel prioritisation matrix
  • Budget allocation models
  • Phased launch roadmap
  • KPI & target-setting framework
Compliance

Regulatory Compliance Briefing

Every strategy accounts for FCA, CySEC, ASIC, and FSCA financial advertising rules — briefed into creatives before launch.

  • Jurisdiction-specific guidelines
  • Risk warning specifications
  • Copy compliance review
  • Pre-clearance documentation
Regulators Covered
FCA CySEC ASIC FSCA 15 Jurisdictions
02

Acquisition

Performance Marketing

"Capital deployed with surgical precision."

Media buying and campaign management across every major paid channel. Built within financial services ad policy from the start — no reactive fixes, no account bans.

Channel Scope of Work Fintech Verticals
Meta Ads Campaign architecture, audience building, creative testing, ROAS optimisation FX · Prop Trading
Google Ads Search, Performance Max, Display — full funnel from awareness to funded account Crypto · Payments
TikTok Ads Short-form video campaigns, creator whitelisting, spark ads for fintech audiences Prop Trading · CFDs
Programmatic / DSP Managed DSP, custom audience segmentation, frequency-capped retargeting Brokerage · Neobank
LinkedIn Ads B2B institutional targeting, lead gen forms, sponsored content for decision-makers B2B · SaaS Fintech
X (Twitter) Ads Financial conversation targeting, promoted posts, community growth campaigns Crypto · DeFi

What's Included in Every Paid Media Retainer

Account Architecture
Campaign structure, naming conventions, audience taxonomy, and creative rotation set up from day one.
Creative Testing System
Structured A/B testing backlog, winner identification, and continuous creative refresh to combat ad fatigue.
Compliance Management
Pre-flight compliance check on every creative. Risk warnings and disclaimer copy managed proactively.
Weekly Performance Report
Spend, CPL, CPA, ROAS, and funded account attribution — delivered every Monday morning.
Affiliate

Affiliate Programme Design

IB, CPA, and hybrid affiliate structures for regulated financial services with transparent tier architecture.

  • IB network architecture & recruitment
  • CPA & hybrid commission structures
  • Tier-based incentive design
  • Affiliate tracking & reporting setup
CRO

Conversion Rate Optimisation

Systematic testing of landing pages, funnels, and onboarding flows to maximise funded account rate from every campaign.

  • Landing page A/B testing
  • Funnel drop-off analysis
  • Onboarding flow optimisation
  • Heatmap & session recording review
Analytics

Tracking & Attribution

Server-side tracking, GA4 configuration, and multi-touch attribution modelling so every funded account is traced to its source.

  • GA4 & GTM full configuration
  • Server-side event tracking
  • Cross-channel attribution models
  • Funded account source reporting
03

Credibility & Reach

Content & Community

"Channels paid media cannot reach."

Fintech-native creator partnerships, affiliate programme builds, and community infrastructure — channels that build trust and reach audiences paid media alone can't access.

Content & SEO

Influencer & Community

SEO

Technical & Content SEO

Keyword strategy, on-page optimisation, and YMYL content planning with E-E-A-T built in. Financial content that ranks on high-intent keywords and moves traders from search to sign-up.

  • High-intent keyword research for trading & crypto
  • YMYL content planning with E-E-A-T compliance
  • Technical SEO audit & remediation
  • Link building & domain authority strategy
Influencer

Creator Partnerships

Sourcing, vetting, briefing, and managing finance creators on YouTube, Instagram, TikTok, Telegram, and X. Genuine audiences, genuine results.

  • Finance creator sourcing & vetting
  • Brief creation & compliance review
  • Campaign management & reporting
  • UGC & whitelisting strategy
Copy

Financial Copywriting

Website copy, email sequences, onboarding flows, and product descriptions by financial specialists — compliant, conversion-focused, and on-brand.

  • Website & landing page copy
  • Email sequences & lifecycle campaigns
  • Onboarding flow copy
  • Product & feature descriptions
Affiliate

Affiliate Programme Design

IB, CPA, and hybrid affiliate structures for regulated financial services with transparent tier architecture and tracking infrastructure.

  • IB programme architecture
  • CPA & hybrid tier structures
  • Partner recruitment & onboarding
  • Affiliate tracking system setup
Social

Social Media Management

Platform management, content production, and community engagement across Instagram, LinkedIn, X, and Telegram.

  • Multi-platform content calendars
  • Short-form & long-form content production
  • Community engagement & moderation
  • Telegram channel management
Community

Community Infrastructure

Telegram, Discord, and forum community builds — moderation systems, content programming, and engagement frameworks. Full narrative control.

  • Telegram & Discord channel architecture
  • Moderation systems & guidelines
  • Content programming & scheduling
  • Community growth & retention frameworks
04

Infrastructure

Technology & Automation

"Your marketing engine runs while your team sleeps."

Proprietary systems built and operated through XDigital's AI-first infrastructure — purpose-built for regulated financial services marketing. 50+ SOPs, live dashboards, and intelligent bots deployed across your operation.

SOP

AI-Generated SOP Library

Fully documented playbooks for every marketing function — campaign setup, compliance review, reporting cadence, and escalation paths.

  • 50+ SOPs across 6 service divisions
  • Auto-updated when platform policies change
  • Onboarding SOPs for every new client
  • Compliance-reviewed for FCA/CySEC standards
KPI

KPI Frameworks & Dashboards

Real-time KPI architecture covering every stage of the financial services acquisition funnel — from impression to funded account.

  • Custom KPI trees per client vertical
  • Live Looker Studio dashboards
  • CAC, LTV, ROAS, Funded Account Rate
  • Weekly automated executive summaries
BOT

Custom AI Bot Infrastructure

Intelligent bots deployed across client workflows — from lead qualification and nurturing to campaign monitoring and compliance flagging.

  • Lead qualification & routing bots
  • Campaign performance alert bots
  • Compliance content review agent
  • CRM enrichment & sync automation
AUTO

Workflow Automation System

End-to-end automation connecting CRM, ad platforms, content tools, and reporting into a single intelligent operation.

  • Cross-platform workflow orchestration
  • Automated campaign launch sequences
  • Dynamic audience sync across channels
  • Error detection & self-healing flows
PLAY

Market-Specific Playbooks

Structured go-to-market playbooks for each financial services vertical and geography — ready to deploy from day one.

  • FX, Prop, Crypto, Neobank playbooks
  • MENA, Europe, Far East variants
  • Influencer & IB launch playbooks
  • Community growth & retention frameworks
One-Time Setup

Digital Marketing Command Center

We build and install XDigital's exact AI-powered marketing infrastructure inside your organisation. Your team. Your accounts. Your control.

$15,000
One-time setup fee · Delivered in 30 days
Request Setup →

Tool Ecosystem

Google Analytics 4 Google Tag Manager Looker Studio BigQuery Hotjar / Clarity HubSpot / CRM Hootsuite Trello Custom AI Bots Make / Zapier Telegram API Meta Business Suite Google Ads
05

Creative

Creative Production

"Compliance-reviewed before a pixel goes live."

Performance ad creatives, brand identity systems, landing pages, and investor pitch materials — all designed within regulated financial services advertising guidelines.

Paid Ads

Performance Ad Creative

Static, motion, and video creatives for Meta, Google, TikTok, X, and programmatic — built to test, iterate, and scale.

  • Static display sets (all ad sizes)
  • Motion graphics & reels
  • Video 15s / 30s / 60s
  • A/B test variants per concept
Brand

Brand Identity & Visual System

Logo, typography, colour system, and component library built to hold across all fintech touchpoints — from ads to investor decks.

  • Logo design & usage rules
  • Full brand guidelines document
  • UI component starter kit
  • Icon & illustration system
Conversion

Landing Page Design

Conversion-focused pages for product launches and campaign traffic — with compliance and CRO best practices built in.

  • Wireframe & UX flow
  • Desktop & mobile designs
  • Developer-ready specifications
  • CRO testing variants
Investor

Pitch & Investor Materials

Pitch decks, one-pagers, and investor presentations that communicate your fintech proposition clearly and credibly.

  • Investor pitch deck
  • Product one-pager
  • Partnership proposal template
  • Fund presentation & reports
Video

Video Production

Short-form and long-form video content for ads, social, and brand — scripted, directed, and edited for fintech audiences.

  • Ad video (15s / 30s / 60s)
  • Explainer & product demo videos
  • Social reels & shorts
  • Testimonial & case study videos
Content

Ongoing Creative Retainer

Monthly creative production tied directly to your paid media testing backlog — always fresh, always compliant.

  • Monthly creative brief & production
  • Winner analysis & creative iteration
  • Seasonal & campaign-specific assets
  • Compliance sign-off on every asset

Next Step

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